Girl keeping a secret
Photo by: Val Pearl

One of the key attributes that separates creative professionals from other people is the value they bring to the table with their ideas.

No ideas = no art.

Artists often worry about their ideas in two ways

  • They worry someone will steal their ideas.
  • They worry they will run out of ideas.

While it’s hard to calm yourself down if you’re particularly vulnerable to either (or both) of these fears, you can reduce your anxiety by admitting that these are largely irrational concerns.

Ideas by themselves aren’t worth that much

I’ve got an idea for a movie.

I’m thinking of a science fiction movie with an intricate storyline, huge battles with spaceships populated by exotic aliens in an epic battle of good versus evil.

What movie am I describing? Star Wars or Battlefield Earth?

One is a critically-acclaimed, genre-defining classic that has become a cultural touchstone. And the other is Battlefield Earth.

The truth is: an idea by itself without at least some execution is nearly worthless.

When thinking about what true creative professionals do with their ideas, one of the key differences is that they take their idea and turn it into something concrete.

It could be a script, a sketch, a storyboard. But in order for an idea to be worth stealing, it has to have some physical form.

It’s so funny when I hear people being so protective of ideas. (People who want me to sign an NDA to tell me the simplest idea.) To me, ideas are worth nothing unless executed. They are just a multiplier. Execution is worth millions. – Derek Sivers

Worrying about someone stealing your script might be a leigitimate concern, but at least then you have copyright law on your side if you have to mount a challenge.

You cannot copyright an idea – only the execution of an idea. Which makes it even more critical to get your ideas into an artifact as soon as you can.

No-one knows where ideas come from

This comes to the heart of the fear of either running out of ideas, or having yours stolen by someone else.

David Lynch is one of the most creative filmmakers in the world. In his book on creativity, Catching the Big Fish, he freely admits he worries about where the next idea will come from.

It’s like fishing. You caught a beautiful fish yesterday, and you’re out today with the same bait, and you’re wondering if you’re going to catch another. – David Lynch

Ideas are unlimited

If you want to have some fun, sit down and make a list of as many things you can think of to decorate a child’s party with.

Go on.

After half a dozen or so items, you probably think you’ve exhausted your ideas. Balloons, streamers, hats, candles, stars, table cloths etc.

But now – narrow the birthday party to a pirate theme. Ironically, adding constraints to the problem, will allow you to come up with a dozen or more new ideas.

Trust your process

One of the things that gives Lynch confidence is his awareness of his process and what works for him. With his method, ideas come gradually.

It would be great if the entire film came all at once. But it comes, for me, in fragments. Soon there are more and more fragments, and the whole thing emerges. – David Lynch

There is evidence to suggest that changing your surroundings can help with creativity. Maybe, like Lynch, it’s a particular diner you visit to drink coffee and think deeply.

It’s important to be aware of what works for you and believe in your process.

There are no new ideas

Everything has been done before, but not by you.

Even using the oldest archetypes can allow you to bring your own unique take on an idea.

Human beings have been telling a fairly limited number of stories over thousands of years, and yet we still find ways to retell ancient tales using modern methods.

Once you understand how irrational the fear of lost ideas is, you can divert your energy into executing your concept.

And then you’ll really have something to worry about.

Related posts

Networking for the shy guy

6 Tips for accepting critique like a professional

Boost your creativity with the cathedral effect

Going from student to professional concept artist